My story is a bit odd! Someone randomly suggested to me that I should try soap making, I had a google and was intrigued. I had worked in a chemistry lab so sploshing about with stuff was quite appealing. My first batch turned out really well and my friends loved it…I have to say from the first attempt I was hooked and Soap Daze was born. That was 12 years ago!
Using the traditional cold process method, I knew right from the beginning that all ingredients should be totally natural as well as amazing for everyone’s skin. That ethos goes right the way through the brand now, from the original soap collection to our newest products.
I spend a long time researching and developing each and every recipe with a lot of trial and error to make sure everything is just so – including finding the best UK suppliers for all of my ingredients.
As well as ensuring that the ingredients are the best, a really big part of the brand is to be as zero waste as possible. The process of soap making has very minimal waste, I give away the 25 litre containers and buckets that my coconut and olive oil comes in, I use freecycle to get a lot of my packaging, we make the soap shavings / offcuts into free samples with orders or sell in 500g bags.
Since starting at the kitchen table 12 years ago, converting the garage into a workshop in 2016 the business has come a long way. We now have a studio at Exeter Quay. Shopping visits are by appointment only, please email Sharon firstname.lastname@example.org