About Us

Hi I'm Sharon and my soap business story is a bit unusual! In January 2011 someone randomly suggested to me that I should try soap making, I had a google and was intrigued. I had worked in a chemistry lab for 15 years so sploshing about with stuff was quite appealing. My first batch turned out really well and my friends loved it…I have to say from the first attempt I was hooked and Soap Daze was born. 

My beloved mum had died 6 months earlier and my soap obsession really gave me a focus and helped me deal with my grief. Recently my graphic designer Tanya has cleverly made a font from my mum’s handwriting, used on my candles and sampler sets, but will slowly appear on all products. It makes me smile to see it and the updated labels have a little more warmth and a reminder that everything is handmade. 

Using the traditional cold process method, I knew right from the beginning that all ingredients should be totally natural and vegan as well as amazing for everyone’s skin. That ethos goes right the way through the brand now, from the original soap collection to my newest products.

I spend a long time researching and developing each and every recipe with a lot of trial and error to make sure everything is just so – including finding the best UK suppliers for all of my ingredients. 

As well as ensuring that the ingredients are the best, a really big part of the brand is to be as zero waste as possible. The process of soap making has very minimal waste, I give away the 25 litre containers and buckets that my coconut and olive oil comes in, I use freecycle to get a lot of my packaging, I make the soap shavings / offcuts into free samples with orders or sell in 500g bags. 

Since starting at the kitchen table nearly 15  years ago, converting the garage into a workshop in 2016, opening a shop in 2020, then closing it 3 years later, my little business has gone full circle, and I'm so happy to be back at home again.

Please do message me, or email me soapdaze@hotmail.co.uk for any questions. Sharon x